All things Chardonnay: say goodbye to the ABC club
Dubbed ‘the winemaker’s grape’, Chardonnay is loved by wine aficionados the world over for its sheer versatility. But somehow in the past few decades, this same varietal became public enemy number one.
Big, sickly, over-oaked styles from the New World have a lot to answer for. Those working in both the On and Off Trade will have experienced, at least once, the customer who hates Chardonnay point-blank. The irony? They often like Chablis. But absolutely not Chardonnay.
Easy as ABC
Despite the boom in interest in wine in England from the 1960s onwards, there was still a general lack of knowledge among consumers. Chardonnay was a lucky grape – it’s easier to say than Gewurztraminer, there’s no regionality to confuse you (in the New World, anyway), and it was widely available. So one could open a wine list and order a Chardonnay confidently.
Bibendum wine educator Monica Allan explains: “Back in the 1980s, Australia in particular was mass producing big, often crudely-oaked Chardonnays full of vanilla, and overtly buttery.” By the noughties, consumers were tired of these heavy styles and their sweet, unsubtle oak – even if they couldn’t identify the problem.
This wave of consumers was grouped into the so-called ‘ABC club’, or Anything But Chardonnay. But this group is slowly ageing, becoming more educated, and diversifying their dinnertime repertoire… Read on: https://bit.ly/37rPdGM. Please drink responsibly!. . . . . .
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