In product or business growth we most often experience deceleration when our first successful acquisition channel (ex. WOM & community) becomes saturated.
Some may then begin searching for ‘the next viable channel’ without any idea where to go next. Some try the omnichannel approach all at once with no strategy or team and get spread too thin.
While any deceleration can feel like a crisis, constantly testing new channels and optimizing existing ones is essentially ‘normal science’ and doesn’t meet the definition of ‘crisis’ within a model of scientific growth.
And, hey - we infrequently experience crises in businesses that adopt scientific marketing. We find this to be true this last month during C-19. Quarentine during this pandemic have not effected our clients significantly because we set them up with an experiment based framework. We were able to pivot their execution in line with societal changes, providing immediate value & using several signals cross correlated - user search behavior for one. Their established branding and value, of course, being cornerstones for their perseverance in a time when many did not.
📈 Interested to see this in play? Stay tuned tomorrow for more about Growth Marketing at the @wellness_brand_accelerator