Paula Scher has worked with various institutions but her work with New York’s iconic public institutions stands out the most for us.
1. New York City Ballet | It is designed to be powerful and graceful at the same time, like the company. The logo appears stacked and layered, like buildings staggered in the skyline, with a degree of transparency that echoes the visual texture of the cityscape. The palette is composed of black, white, and silvery grays, in the way that the buildings of New York can sometimes appear. The starkness of the identity is softened by its transparency and a subtle gradation of color. (Pentagram website)
2. The Metropolitan Opera | The logo for the Opera was designed because the Met had lost its name to the Metropolitan Museum of Art. While the full name couldn’t be gotten back, but it could be “The Met Opera.” So the design of the logo was based on that name . “Met” and “Opera” are highlighted—the word “metropolitan” breaks so the “met” stands by itself. It also served to make the logo more contemporary.
3. Public Theater | The original identity recreated by Paula responded to The Public's mission to provide accessible and innovative performances. The typeface reflects street typography with a graffiti feel to give it a more inclusive and edgy feel.
If you are interested to know more, watch Paula’s work on @netflix’s Abstract series.
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